Job Detail

Senior Marketing Officer

Senior Marketing Officer

Alaska USA Federal Credit Union

Anchorage, AK

Job ID : 697671776e5a4a63326d4f53786b784839773d3d

Job Description :

Overview:
Reports to: Marketing Vice President

Functions Supervised:
None

Primary Functions:
This is a key role, reporting and working closely with the Marketing Vice President to drive the adoption and growth of Alaska USA and it’s family of businesses, by creating differentiated go-to-market positioning, target messaging, and sharp sales support material to drive demand, awareness, and revenue growth.

Duties and Responsibilities:
  • Develops a deep understanding of our members and keeps a pulse on the competitive landscape to inform our go-to-market strategy
  • Acts as a product expert and champion both internally and externally, developing a deep understanding of market needs and trends, and how we should position the credit union and its family of businesses
  • Drives the development of compelling written and visual content, including marketing product roadmaps, and member facing collateral
  • Collaborates with the marketing team to develop campaigns that carry product messages to market (e.g., sales materials, advertising, digital media, branch merchandising, events, social media, and public relations)
  • Understands what aspects of the product messaging and positioning are effective "in the field" and uses this feedback to inform marketing priorities and adjust marketing collateral
  • Oversees the launch of new products and features by collaborating with business lines, CUSOs, and marketing
  • Maintains a thorough working knowledge of marketing and advertising compliance requirements for the credit union and individual business lines.
  • Acts as a Brand steward and supports the governance of Alaska USA's overarching Brand strategy.
Qualifications:
Education: BA in Marketing, Advertising, Business Administration, or related field.

Creditable Experience in Lieu of Education
: 5+ years in similar position demonstrating excellent writing, editing and strong communication skills.

Experience/Skills:
Five years marketing experience. Strong written and oral communication skills, strong strategic and organizational skills, and the ability to work in a fast-paced, environment. Collaborative spirit with creative spark that can contribute to the ideation of campaigns and programs. Ability to effectively execute on marketing concepts and initiatives, while managing project priorities and timelines. Ability to engage and work with stakeholders across multiple functional business lines. Passionate about building and maintaining brand consistency. Proven track record in product marketing and innovation. Advance competency in researching market trends and consumer behavior.

Tenure:
Marketing Officer II, Category 09, requires twelve months tenure in the Marketing Officer I position with performance that meets or exceeds expectations. Marketing Officer III, Category 08, requires twelve months tenure in the Marketing Officer II position with performance that meets or exceeds expectations. Senior Marketing Officer, Category 07, requires twelve months tenure in the Marketing Officer III position with performance that meets or exceeds expectations. Directly related work experience and/or accelerated training completion may be substituted for tenure.

Equal Opportunity Employer

Company Details :

Name : Alaska USA Federal Credit Union

CEO : Geoff Lundfelt

Headquarter : Anchorage, AK

Revenue : $100 to $500 million (USD)

Size : 1001 to 5000 Employees

Type : Nonprofit Organization

Primary Industry : Banking & Lending

Sector Name : Financial Services

Year Founded : 1948

ctvbba.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, ctvbba.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, ctvbba.org is the ideal place to find your next job.

Details

: Anchorage, AK

: 31 days ago

Share Job :

Related Jobs

Odessa, FL

40000 - 62000 USD ANNUAL

Full Time

Advanced technology skills ( Must be well versed in latest and greatest IT/technical products and usage of products/softare). Manage the day to day calendars.

Human Resources Administrative Assistant

Lindamood-Bell Learning Processes

San Luis Obispo, CA

41566 - 52239 USD ANNUAL

Full Time

Company-wide discounts on many services and products including Lindamood-Bell Instruction, Apple products, cell phones, and auto rental deals may be available.

Clinic MA

IDAHO GASTROENTEROLOGY ASSOCIATES, LLP

Nampa, ID

59833 - 90990 USD ANNUAL

Full Time

Helps reception with any incoming calls as needed. Provide patient services that do not require a professional license to perform.

RN - HIM-Clinical Documentation Specialist

Havasu Regional Medical Center

Lake Havasu City, AZ

52691 - 84168 USD ANNUAL

Full Time

Through concurrent interaction with physicians, case managers, coders and other health care team members, the Clinical Documentation Specialist, will strive to

New York, NY

68000 - 120000 USD ANNUAL

Full Time

Valid drivers license and excellent driving record. Continuous development through joint calls with leadership. Opportunities to travel to new markets.