The Marketing Director plans, implements, and evaluates marketing, communications, and community relations activities to increase occupancy in all buildings; enhance employee recruitment and retention; increase brand awareness of Luther Park Community and support fundraising initiatives.

Essential Functions:

• Periodically conduct market research, analyze results, and develop marketing and communication strategies based on findings.
• Design marketing materials as needed.
• Manage development and production of printed marketing materials, including the Luther Park calendar, to ensure compliance with brand standards and organizational goals.
• Regularly review and update the Luther Park Community website.
• Write the quarterly newsletter.
• Utilize social media and digital advertising to reach target audiences.
• Oversee media relations.
• Review requests for paid advertising and sponsorship and determine which opportunities most effectively reach Luther Park’s target audiences and marketing goals
• Coordinate the use of interns, volunteers and/or third-party vendors such as photographers, graphic designers, etc. to support marketing initiatives.
• Develop and maintain working relationships with networking groups and referral sources including hospitals, other long-term care facilities, agencies, senior centers, and others.
• Provide leadership to Luther Park’s participation in community events such as fundraising walks and senior health fairs.
• Conduct tours in the Trinity Center, Gardens, Luther Park Apartments and Rose Glen.
• Utilize customer relationship management (CRM) module of PointClickCare to track leads for prospective residents from the point of first contact through admission.
• Utilize data from competitors’ services, amenities, and fees in the primary market area and advise leaders on pricing for the annual budget.
• Develop and manage the marketing budget for Luther Park Community.
• Plan and conduct events such as an open house and lunch and learn program to attract new residents.
• Advise senior leaders and management staff on issues related to marketing, communications, resident relations, and community relations.
• Provide monthly and quarterly reports on results of marketing efforts.

Minimal Requirements

• Must be able to pass a background check and pre-employment physical.
• Must have valid driver’s license.
• Bachelor’s degree in a related field, such as Marketing, Communications, Public Relations and /or sales from an accredited educational institution.
• Three years of experience in a related field.
• Knowledge of MS Office products including Word, Excel, Outlook.
• Ability to building effective working relationships with people of all backgrounds.
• Excellent verbal and written communication skills.
• Self-directed and ability to work independently.
• Support of Luther Park Community’s mission, vision and core values.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Supplemental pay types:

• Signing bonus

COVID-19 considerations:
All employees must be vaccinated for COVID and flu. Mask requirements are based on current regulations for healthcare

Ability to commute/relocate:

• Des Moines, IA 50316: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Required)

Work Location: One location

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