Director of Marketing & Communication

Classification: Exempt

Reports to CEO

Date 12/15/2022

JOB DESCRIPTION
Summary/Objective

The Director of Marketing & Communication is responsible for planning and implementing marketing strategies, ad-buys, contract development and management, website oversight, and product development programs, both short and long range. These responsibilities should be targeted toward existing and new markets by performing the following duties personally or through subordinates.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Develops and implements strategic marketing plans.
2. Develops and manages marketing operating budgets.
3. Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
4. Ensures effective control of marketing results; takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
5. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
6. Monitors competitor products, sales, and marketing activities.
7. Establishes and maintains relationships with industry influencers and key strategic partners.
8. Guides preparation of marketing activity reports and presents to executive management.
9. Establishes and maintains a consistent corporate image throughout all promotional materials and events.
10. Directs staffing, training, and performance evaluations to develop and control marketing programs.
11. Analyzes and controls expenditures of division to conform to budgetary requirements.
12. Assists other departments within organization to prepare manuals and technical publications.

Required Skills and Abilities

1. Business Acumen.
2. Communication Proficiency.
3. Customer/Client Focus.
4. Leadership.
5. Presentation Skills.
6. Problem Solving/Analysis.

7. Results Driven.
8. Strategic Thinking.
9. Technical Capacity.

Supervisory Responsibility

This position manages all employees of the marketing department and is responsible for the performance management and hiring of the employees within that department.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Prolonged periods of sitting at a desk and working on a computer. While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 20 pounds.

Position Type and Expected Hours of Work

This is a full-time position. Office hours are Monday through Friday, 8:00 a.m. to 5 p.m. Due to the nature and level of this position, hours outside of office hours are expected.

Travel

Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected.

Preferred Education and Experience

Bachelor’s degree in marketing or related field and 3-6 years of experience in the Travel and Tourism
Industry.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The below highlighted areas would be included in a job posting/advertisement. Will edit or delete for actual job description:

Position Offerings

• Medical, Dental, and vision insurance offerings.
• Paid vacation/sick/holiday time off
• 401K Company Match
• Cell-phone reimbursement

Work Authorization/Security Clearance

Must be a US Citizen or have the legal right to work in the United States.

AAP/EEO Statement

Visit Casper is an equal opportunity employer,

The Organization – Visit Casper

We may be biased... but Visit Casper has the best job in town. Officially, Visit Casper is a joint powers board, and our mission is to bring visitors to Natrona County in support of our local economy and quality of life.

But what does that really mean? Every day, people are planning vacations, events, conferences, and sports tournaments around the nation. It is our job to attract them to choose Casper for their business and/or leisure trips. We do that through strategic marketing, sales, and PR efforts.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: One location

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